Clement Vivian

STRATEGIC MARKETING

ONLINE ADVERTISING AND CONTRIBUTION OF ARTIFICIAL INTELLIGENCE Introduction: Online advertising can be referred to as the promotion of goods and services over the internet to the target customers. In the year 2016 it was estimated that 3.5 Billion of the world’s population which roughly translates to 45% of the world’s population has access to theContinue reading “STRATEGIC MARKETING”

Basics of Ratio analysis and leverage

Introduction: It can be safe to believe that accounting can be tracked back to the days when money was introduced as a medium of exchange in business transactions. There are various sources of ancient literature that support recording of business transactions as early as 7500 BC in the Mesopotamian civilization[1]. Luca Pacioli has been regardedContinue reading “Basics of Ratio analysis and leverage”

Banking sector in India – Challenges and opportunities

Introduction: ”An establishment authorized by a government to accept deposits, pay interest, clear checks, make loans, act as an intermediary in financial transactions, and provide other financial services to its customers.” – Business dictionary[1] The above defination brings out the key aspects of banking whichContinue reading “Banking sector in India – Challenges and opportunities”

ORGANIZATIONAL BEHAVIOR FROM A LONE WOLF TO A TEAM PLAYER

Introduction: In the present globalized scenario where every business has to be on their edge for survival in the long term the human resources play a vital role in archiving it. As of 2008 seventy percent of world trade was controlled by just 500 of the largest industrial corporations[1]. With the growth of MNC theContinue reading “ORGANIZATIONAL BEHAVIOR FROM A LONE WOLF TO A TEAM PLAYER”

APPLICATION OF CAPM IN CONSTRUCTION OF EFFICIENT PORTFOLIO

Abstract: The grown of investments in securities has led to higher risk and return on the investments. This paper aims at identifying the risks that are involved in the securities markets and the tools to measure the risk. The various types of returns and their relationship with each other are also discussed. The paper bringsContinue reading “APPLICATION OF CAPM IN CONSTRUCTION OF EFFICIENT PORTFOLIO”